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Guy E. Shirazi
Product & Marketing Executive
Phone
+972-(0)54-333-3461
Address
2 Ayelet Chen, App#4
Hertzliya, Israel 46370
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18 years’ veteran and leader in product marketing, product development and strategic marketing. Combines a deep understanding of both technology and business aspects of the entire consumer electronics supply chain – from the silicon to the end-consumer product.
Holds vast experience in product positioning, ‘go-to-market’ strategy and new product introduction (NPI) in the semiconductors, flat-panel display B2B multi-disciplinary capital equipment, and mobile consumer-electronics B2C mass market.
Managed sales & marketing activities and won multi-million dollar projects with tier-one electronics manufacturers in Korea, Japan, Taiwan, China and the United States.
Multidisciplinary expertise in electro-optics imaging, vision machine-learning, and the secure mobile smartphones disciplines. including: Scanning Electron Inspection (SEM), Automatic Optical Imaging, ML automatic detection & classification, laser and FIB based defects analysis & repair, Chemical Mechanical Polishing (CMP).
Holds an MBA degree (Technion, Haifa, Israel & Santa Clara University California, U.S.A.), B.Sc. degree in Materials Engineering and B.Sc. in Chemistry (Technion).
SUMMARY
EXPERIENCE
EXPERIENCE
2006-2010
Product strategic manager
2004-2006
Key Account Technologiest
2017-Current
Vice President of Product
SIRINLABS
SirinLabs Technology - Ultra secured smartphone manufacturer
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Led the product definition, design, execution and successful launch of the FINNEY smartphone
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Manage a team of directors, product managers, industrial designers, and graphical designers to define and deliver revolutionary ultra-secure consumer electronics for the mass market
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Successfully lead the crowd-sale activities that lead to the third largest ICO of $157M token sale
2014-2016
Director of Product
SIRINLABS
SirinLabs is an Israeli-Swiss start-up which design, manufacture and distributes of ultra-high end secured smartphone.
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Recruited, created and manage the product team that led the definition and development of a high-end, highly secured mobile device with unique accessories and service offerings
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Established marketing requirement documents (MRD) & product requirement documents (PRD) by conducting surveys, market analysis for UHWI target customers
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Drive the ‘go-to-market’ product variants and pricing strategy towards a successful product launch, and millions of dollars’ sales within the first year
2012-2014
Director of Strategic Marketing
ORBOTECH
Flat-panel-display (FPD) division
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Developed strategic five years’ plan for the divisional product portfolio through deep market analysis, technology research and engagement with key partners.
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Drove strategic collaborations with key partners to achieve joint solutions.
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Led a technology program for emerging markets such as: OLED, touch panel, printed electrics.
2010-2012
Sales & Marketing Manager
ORBOTECH
Flat-Panel-Display (FPD) Division
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Managed the Product Sales & Marketing for Samsung Display, LG, Sharp & BOE China
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During year 2011, I achieved remarkable >$100M sales revenues from Korea and Japan flat panel display markets
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Established a strong product offering and market positioning in China & Korea
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Led the definition of a well-based product road-map for future years, that gave significant increase in ASP & gross margins within the highly competitive Chinese market at years 2014-16
2006-2010
Product Strategic Manager
APPLIED MATERIALS IL
Process Diagnostics & Control (PDC) Division
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Increased market share 7% in the Japanese market by working with development teams to devise solutions to meet or exceed market requirements
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Won >$50M head-to-head evaluations, and secured the SEM business segment by introducing a revolutionary machine-learning based defects classification product
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Developed strategic marketing plans for the product line through market research, competitive analysis, pricing models, and customer engagement
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In parallel (year 2009), led a yield enhancement project for 28nm node production-line at Intel Fab 28, resulting in 10% yield improvement
2004-2006
Key Account Technologiest
APPLIED MATERIALS US
Chemical-Mechanical Planar (CMP) Division
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Led and won a best-of-breed process evaluation of >$150M for CMP tools that enabled the first copper NAND flash production line at Micron Electronics VA
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Developed and implemented a process integration solution that addressed the copper CMP challenges of 28-32nm DRAM / NAND Flash technology
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Advised and supported defect reduction activities for CMP and post-CMP cleaning at key customer sites: Intel, IBM, TI, TSMC, ST, UMC, M3, Toshiba, and Tower Semiconductor
2000-2004
Senior Process Engineer
APPLIED MATERIALS US
Chemical-Mechanical Planar (CMP) Division
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Patented, developed and implemented the first full-immersion Marangoni® vapor drying, which led to $100s of millions of sales revenues
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Managed the development activities of a revolutionary polishing head with five independently controlled annular zones (Titan™ Contour Head) includes real-time profile control (RTPC)
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Developed and implemented a copper CMP process for 45-65nm-node based on an innovative eddy-current-based sensor for end-point detection
EDUCATION
2006-2008
Master's Degree
TECHNION / SANTA CLARA UNIVERSITY
Masters of Business Administration (MBA)
Graduated Summa cum Laude
1996-2000
Bachelor's Degree
TECHNION - ISRAEL INSTITUTE OF TECHNOLOGY
B.Sc., Chemistry
Graduated Summa cum Laude
1996-2000
Engineering Degree
TECHNION - ISRAEL INSTITUTE OF TECHNOLOGY
B.Sc., Materials Science and Engineering
Graduated Summa cum Laude, with 7 Dean & President excellence awards
CLIENTS
SKILLS
Product Management
Go-to-market Strategy
Strategic Marketing
Consumer Electronics
Electro-optics
Semiconductors
EXPERTISE
NEW PRODUCT INTRODUCTION
During my carrier, I have introduced dozens of new products into a variety of markets and target customers; from semiconductors manufacturing machines, scanning electron microscopes, through AOI and repair tools for the Flat-Panel-Display industry, all the way, to high-end smartphones for UHWI private consumers
STRATEGY DEVELOPMENT
My deep understating of technology and business allow me a holistic view of the industry. Using those skills, I developed visions and strategic road-maps, that led the companies I worked at to solid, healthy businesses
CROSS CULTURAL LEADERSHIP
I love people. I love working with a variety of people, colors and cultures. I bring with me a vast experience in leading teams globally.
17 years’ carrier with international enterprises gave me a fascinating window to know and understand cultures, all the way from Japan, Korea, China, India, Europe, and North America